The term “Branding” has been a popular marketing buzzword for several years now. Some of the information available makes the branding process seem monumental from the perspective of a small business owner. It doesn’t have to be complicated, nor does one need to retain a expert to successfully brand a business. There are four simple rules to follow.
- Think about the person who is purchasing your product and develop their persona. For example, a restaurant targeting 50-Something’s who summer on the Jersey Shore would send a different message than they might to a Gen Xer.
- Establish the proper tone of voice. It’s important that the tone of voice used is consistent across all mediums. A hip and casual business would be fine using teen friendly acronyms on social media channels. However, a B2B may want to speak in a more professional tone since business owners are the key audience.
- Know the core value of the brand. If health and safety are in the forefront of a sports based business be sure to communicate those values core values.
- Consider blogging to for exposure. Blogging is one of the best ways for business owners to spread the word by sharing knowledge as an authority in their field.