With over one billion live websites on the internet today – it is a feat to stand out among the competition. Today, visitors need to be wowed when they land on your website otherwise they will click the back button and check out the competition within a matter of seconds because, well, because they can! Business owners should answer yes to five simple questions about their company website if they want to be a real player in online game.
Is our website engaging and usable?
Your company website is your showroom. Potential customers must be able to find what they are looking for easily without rifling through clutter. Clean, uncluttered pages with clear headers and easy to read information is a must.
Do your own eyes glaze over when you read the content?
My motto has always been less is more in just about every category. It’s always better to leave a potential customer wanted just a little bit more in order to prompt a call to action. When selecting pieces for your online portfolio, only showcase the work that you are most proud.
Is your URL memorable?
Here are a few Do’s and Don’ts when you are searching for a domain name.
- DO Whenever possible use your brand name
- DO make .com your first pick with .net as a runner up … if they are both taken, pick another name. Seriously. Your tagline.com would make a great choice.
- In print DO consider capitalizing the first letter of each word in the URL.
- DON’T use acronymns, hypens, dashes or underscores
- DO try to keep them short
- DON’T use all caps
- DON’T use a sub domain
Do you ask for the sale?
Your website must have a clear Call to Action or CTA – Ask visitors to take the next step – whether it is to pick up the phone or click a button to formalize your budding relationship.
Is your website mobile responsive?
Is your website as easy to read and navigate on a smartphone or tablet as it is on a desk top computer? That means that the user doesn’t need to zoom in on the text or scroll sideways to see the other half of a sentence. With 40% of internet time spent on mobile devices you can’t afford not to have a website that is designed on a fluid grid.