As in any industry, there are many business owners who discount the value of abiding by today’s best practices in website design. In fact, some of the largest companies in the world make that mistake, just take a peek at Berkshire Hathaway Inc., a Warren Buffet led company and see for yourself. The must-have standards that I am referring too are really quite simple.
- The company logo should be clearly positioned in the top left corner of the website. Research shows that it is the best placement location for visibility as users click through browser windows, especially on mobile platforms. Visitors expect the logo to be in this position and when that are placed elsewhere they are often passed over.
- While the “hamburger” navigation menu is a valuable space saver on mobile devices, nothing beats a fully exposed navigation menu on a desktop computer. It allows visitors to make mental shortcuts and to easily peruse the information on a website. Some web designers have taken to including the “hamburger” navigation on full websites and it is a mistake.
- The most important products and call-to-actions should be positioned above the fold with easy to read buttons to beckon users. Many visitors don’t scroll down beyond what they see on the screen. Keep it simple and forgo competing messages and other distractions.
- As of 9 months ago, a mobile responsive website is an absolute must. Without a website that is built on a flexible grid that re-adjusts components to fit properly on all mobile screens a business might just was well post a “closed for business” sign.
Certainly appealing graphics and compelling content will add to the success of the website. But, if a website meets the four criteria detailed above they will have a fighting chance at success.