- Remember that content is still king. Posts that work are those with valuable content .
- Peer to peer recommendations and sharing are powerful referrals. Sponsored posts will give you a leg up in the game and will drive your content to newsfeeds.
- Facebook is a platform where you canÂ step outside of the box and show your fun side.Â They are not on Facebook to be sold to. Entertain them a bit.
- Try experimenting with FB ads. Itâ€™s all about trial and error in social media.
Holiday greetings cards are a great way to reach out and touch your customers and stay on their minds in the winter months. They don’t necessarily have to go out in December. Look at what Maison Esthetique, a Day Spa in Danvers, MA,Â has done this year in an effort to connect with customers prior to the big days.
Just because marketers have the ability to include interactivity in an email doesn’t mean that it belongs there. Here are a few rule so of thumb to follow in email marketing.
Exercise caution with the use and placement or use of images. Images are often used in emails – especially at the top of the email. The problem with this is that, especially with mobile devices, that images are often disabled and embedded image is too large to view on the mobile device. Some companies include important copy in the image and their message is being lost. it is best to use smaller images alternated with text and, of course, an obvious call to action.
Stay away from multiple columns – while they are a great way to break of content on a website there is not sufficient room in an email to effectively use columns. One clean simple column of text is more effective.
Do not embed multimedia files such as audio and video in an email. These files a better suited on a website where they can help with SEO. An email is an inappropriate venue for these files.
Social media sharing is well and good but links to the sites are becoming so standardized on emails and websites that they are being placed in the footers along with other resource links. This is not benefiting anyone. If business are hoping to gain viral exposure through social media they need to make the action more prominent. That doesn’t mean that the links need to be included in every email but when they are included they should be highlighted.
Don’t miss the opportunity to market your business in the email signature block on your cellphone. Not only can you include typical contact and website information but you can also include special offers or mailing listÂ opt-ins. Why let Blackberry or Apple steal the show with their signature?
Don’t overlook the valuable marketing real estate in the e-mail signature block, writes Lee Polevoi. Add to the usual company information — which should include the website and blog address — social media links, special offers and newsletter opt-ins. Don’t let Apple co-opt your space with a “Sent from my iPad” ad. Change that line to something that promotes your business, while avoiding overindulgence and HTML formatting that won’t make it through to every inbox.
Here’s a neat illustration of the true intent of the FB timeline for a personal page … when applying it to business be sure to make use of the milestones, events, highlights and ‘pinning’ for the best exposure.
People are always searching for answers to problems and the person who comes to the rescue will be a hero. Take a few moments to search for people on Twitter who are posting their pain and save the day. It is a great way to gain brand exposure become an authority in your field
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