Whatâ€™s new on the Internet?
Coming this April an onslaught of generic top level domains (gTLD) including extensions such as .money, .sport, .accountants, .music will be available for registration.
This move represents the biggest change to the internet since the first set of TLDâ€™s (.com, .org, .net and .gov) were introduced back in 1984 and the industry expects mass chaos as a result with a return of the wild, wild, west days on the WWW!
The move can potentially change the way businesses and consumers use the internet and of course, the way brands are marketed – the learning curve never ends in this business! There is a lot of concern from large businesses such as Coca Cola, Microsoft and P&G who bargaining with Icann for limited preventative registration in order to protect their trademarks.