Do you pay attention to the little icon that displays on Internet browser windows? They are called “Favicons” and their value is multi-fold.
IMPROVED USER EXPERIENCE
The primary purpose of the Favicon is to help users, like myself, who work with multiple tabs open on a browser. They help us to easily identify one website from another. Imagine how confusing it would be to toggle between pages without these cute little icons? On that same note, the Favicon helps users identify bookmarked websites.
Favicons have become a part of the branding process much like the avatars that are used on Social Media websites. I spent a considerable amount of time create the graphic below for a hotel client of mine. It will be an important part of the hotel’s branding as we move forward and will show up not only online, but on napkins, signage, stationery and more.
THE DEVIL IS IN THE DETAIL
Like the Twitter user who doesn’t bother to upload an image but uses the default egghead instead, incorporating a Favicon says something about the business itself. Details are important.