Getting your website to secure a spot in the top ten of an organic search result is the first step towards reaching your online marketing and sales goals. Those who are king in the SEO world, use all sorts of complicated and expensive techniques to hold a spot at the top of the page. However, there are simpler and more economical solutions for the business owner who is trying to capture their local online market niche. The screen shot below shows the basic anatomy of a search engine result using the keywords Website Design Boston North Shore – a phrase that potential customers might use to find my services.
If using WordPress as a website platform the process is fairly easy.
- Simply install the All-In-One-SEO-Pack as a new plug-in.
- Establish a list of 3 and 4 word keyword phrases that a potential customer might plug into a search box to find the products and services that your business offers. Keep in mind, that geographic location plays a large role in reaching your local market.
- The “free” version of the SEO plugin allows users to customize the areas of a website that are most important in SEO optimization. The page titles, page descriptions and keywords can easily be defined on every page and post on a WordPress website. The screen shot below illustrates one view of how easy it is to optimize a website using keywords.
- Take it one step further and include the same keyword combinations in page headers and content, and your website is sure to make its way to the top of search engine results in your local market.