Marketing often gets placed on a back burner by many small business owners who are overwhelmed by the day to day administrative tasks that they have to do just to keep their business running. However, creating a brand that is cohesive and recognizable is important for all businesses regardless of their size.
While branding often begins with a name and logo, the two along do not define a brand. Branding runs far deeper. It tells a story about a company, it is the voice that speaks to the core values of the business. The benefits that a business will reap through strong branding are multifold with the most obvious being industry recognition, trust and credibility with consumers, financial return, and vested employees who understand the goals of the company.
Does your brand tell your story accurately? Is the message you want to send being told consistently across all platforms? Although some of the rules of branding may seem tedious to the untrained eye, establishing brand personality will have a positive impact on the bottom line of a company.