A recent local search study revealed that an astounding 80% of local searches on mobile devices resulted in a sale. It stands to reason that if a website is not mobile friendly it is undermining the competitive potential of the business in its local market niche. Two other crucial elements that help to boost the success of a business in it’s local market is to be present on Google and Apple maps and to claim your listing on your Google+ local page. The two go hand in hand and will help to push a business up in local search results. Be sure that important information such as the business contact information, operating hours, ratings and/or reviews are updated and available as well. All of this information contributes to the quick decision making process of potential customers.