Collecting emails is really pretty easy in today’s world. Last week, I asked a restaurant owner if he took advantage of seasonal opportunities to sell gift certificates online. Of course, Black Friday and Cyber Monday had already passed us by, and both were opportunities that should not be missed by any C2C business. One of the easiest ways to capitalize on this opportunities is through email marketing. Despite rumors to the contrary, email marketing is alive and well. We decided to start a drawing for a free $100 gift certificate. Enrolling was easy – a fish bowl was placed at the entrance to the restaurant. Visitors simply had to drop a business card or an email address into the bowl. Likewise, a pop-up link was added to the website urging visitors to sign up for a chance to win a $100 gift card. The links were simultaneously posted on Facebook and Instagram. VOILA – The restaurants email list multiplied threefold within the first hour. With any luck, we will be able to launch a profitable email marketing campaign by Valentine Day, one of the busiest days of the year in the restaurant industry.