Web content management is a daunting process for most business owners – in particular those small business owners who do not have a dedicated staff of professionals to handle the task. Thankfully there are a variety of solutions today that provide brands with the opportunity to maintain a marketable presence on the web without much ado.
The acronym CMS has become part of that our vocabulary and is a computer application that allows users to organize, publish and edit content on the web in manner that is friendly to laymen. There are a multitude of platforms from which to choose and they vary in performance and cost as one would expect. Some are more geared towards one industry or function than another but never fear, there is a program that will work for every business big or small.
With so many options, selecting the right vendor for your business can be intimidating as well. The most popular CMS in the world today is WordPress – an open source PHP based platform that is free but priceless. It can provide most any business with all the bells and whistles that they need to market and grow their business for years to come. Some of the most notable big brands that use WordPress are The New Yorker, BBC America, Variety Magazine, Sony Music, Beyonce, Playstation and Best Buy. If you are considering building a website on WordPress you are in pretty good company.