It used to be commonplace for companies to have what could best be described as a “Business Card” website – a single web page that provided visitors with basic contact information. These websites served businesses well when the internet was young and the competition was slim. One-page websites have made a comeback over the past several years but, like the internet itself, they have evolved to look and behave vastly different than their predecessors.
Today’s one-page sites are sleek and dynamic, showcasing all the important aspects of a business on a single page and begging for a call-to-action. Rather than navigating between pages, visitors are bounced vertically around a single page that deliciously showcases the products and services offered. These pages can be visually stunning and perfectly suited for mobile platforms where simple navigation rules.
Any business without a web presence today is isolating itself from a huge segment of its market niche. A simple one-page website might do the trick and, with the bones in place, the website could easily morph into something more as the business grows.
Here are the links to two websites that are rocking one page. While they both happen to be in the hospitality industry, one-page websites are suitable for any business particularly if they have lesser content to share.