The term “Branding” has been a popular marketing buzzword for several years now. Some of the information available makes the branding process seem monumental from the perspective of a small business owner. It doesn’t have to be complicated. Small business can effectively support and build their brand by following four simple rules.
- Take an Audience–Centric approach. Think about the person who is purchasing your product and refine your content so that it is relative to their needs . For example, there is a particular audience that seeks out a BYOB restaurant – frequent customers often have extensive wine cellars in their home and prefer to select wine from their own collection. That’s a market niche.
- Establish the proper tone of voice. It’s important that the tone of voice used is consistent across all mediums. A hip and casual business would be fine using teen friendly acronyms on social media channels. However, a B2B likely wants to speak in a more professional tone since business owners are the key audience.
- Know the core value of the brand. If health and safety are in the forefront of a sports based business, be sure to communicate those values core values in blog and social media posts. In this instance, the services of a sports media relations firm could be ideal in helping to build a brand and generate a buzz about it online.
- Consider blogging for exposure. Blogging is one of the best ways for business owners to spread the word by sharing knowledge as an authority in their field.