Small businesses are certainly on overload when it comes to learning the ins and outs of effective online marketing. To avoid a bad rap, stay clear of these 4 no-nos in your marketing campaigns.
DON’T send blanket email blasts that ignore customer preferences. For example, if a client signed up to receive emails about wine tastings do not include them in general interest email blasts. It will be perceived as discourteous and poor customer relations.
DON’T ignore local listing optimization. 93% of online experiences begin with a search engine and “near me” mobile searches have grown over 500% over the last two years, according to Google. So that you don’t miss out on all these potential customers, you should ensure your business locations are updated and accurate and you should look at other aspects like business hours, phone numbers, and latest offers. Alternatively, you could use a company like LeadJig who will take care of the local listing optimization for financial advisors.
DON’T be a no-show or a wallflower on social media. Avoiding exposure on social media for fear that disgruntled customers might air their complaints online is a technique of avoidance that is not lost on customers, particularly when a company already has a reputation for poor customer service. Smart brands use social media platforms as an opportunity to improve customer service by staying in touch with their target audience.
DON’T serve customers low-quality content or continuous feeds and retweets by other businesses. While it is certainly acceptable to share valuable content that is posted by others in the industry, the majority of posts should be with original content in order to become a trusted authority in a particular industry or profession.