One of the goals of Social Media for businesses is to build relationships and trust by providing an up-close and personal glimpse into the business. When North Shore Architect Benjamin Nutter completed the design and build of Lilia Haynes’s exquisite Heaven on Earth Cooking Studio located in Boxford, MA, he saw a perfect social media opportunity and seized it.
Ben booked one of Lila’s seasonal Italian cooking classes, invited a small group of friends as well as a photographer/videographer. Not only was Ben able to showcase his impeccable work as it applied to real-life but he was able to tell a more personal story about himself and his business. This is what social media is all about.
