Trying to weed through the clutter as it relates to online marketing can be a daunting task for a business owner. In fact, just navigating the terminology of the internet world can be enough to scare away the most ambitious in the group. There are essentially four marketing musts that a business needs to be competitive in the online marketing world.
1. A Good Website – This will ensure that your business can be found online, provide useful information about your products and services and close the sale.
2. A Facebook Page – The purpose of Facebook is to develop relationships, network with your customers and become an authority in your field.
3. A Twitter Page – To gather information about your clients and your competition, to share valuable information, and to drive traffic to your website.
4. A LinkedIn Account – to offer an inside view of your company and professional credentials. LinkedIn allows you to showcase professional know-how and to network with others in your industry.
The theory is that your company website will sit at the center of the workflow pattern and the social media accounts will act as a feeder to the website. There’s no need to sign up for all the social media platforms out there – just stick with the basics until you are comfortable.