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Cape Ann Boutique Hotel

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Beauport Hotel

Overview

The Beauport Hotel, a new boutique hotel located on Gloucester Harbor, opened in May of 2016.  They wanted to standardize the corporate brand.

Marketing Solution

A corporate brand is the public face of a business that projects the company’s identity and defines how clients, customers and partners perceive the business. A company brand/style guide which will ultimately aid in the success of a marketing campaign. We established a style that will function as the design bible for the hotel for years to come. The project consisted of numerous components including:

  • Selecting a corporate color palette that included both a primary and a secondary palette.
  • Creating a corporate Style Guide.
  • Designing print collateral including business cards, letterhead and stationary.
  • Creating a Wedding Package.
  • Creating an icon – the “Swish” which will function on many levels eventually becoming an integral part of the the hotel’s brand. The swish will be used often as a stand alone graphic on signage and marketing collateral.
  • Designing numerous advertisements to be used in local travel guides and magazines.

Industry: Hotel, Hospitality
URL: BeauportHotel.com/

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The DreamPix Studio | Boxford, MA | 508-265-6222 | Email:[email protected]
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