As in any industry, there are many business owners who discount the value of abiding by today’s best practices in website design. In fact, some of the largest companies in the world make that mistake, just take a peek at Berkshire Hathaway Inc., a Warren Buffet led company and see for yourself. The must-have standards that I am referring to are really quite simple.
- The company logo should be clearly positioned in the top left corner of the website. Research shows that it is the best placement location for visibility as users click through browser windows, especially on mobile platforms. Visitors expect the logo to be in this position and when that is placed elsewhere they are often passed over.
- While the “hamburger” navigation menu is a valuable space saver on mobile devices, nothing beats a fully exposed navigation menu on a desktop computer. It allows visitors to make mental shortcuts and to easily peruse the information on a website. Some web designers have taken to including the “hamburger” navigation on full websites and it is a mistake.
- The most important products and call-to-actions should be positioned above the fold with easy to read buttons to beckon users. Many visitors don’t scroll down beyond what they see on the screen. Keep it simple and forgo competing messages and other distractions. This is a key point when it comes to website design and development so really focus on this when you’re creating your website.
- As of 9 months ago, a mobile responsive website is an absolute must. Without a website that is built on a flexible grid that re-adjusts components to fit properly on all mobile screens, a business might just as well post a “closed for business” sign.
Certainly appealing graphics and compelling content will add to the success of the website. You should use your website as a platform to get your message across. Include all of the things that any potential clients would find informative and appealing; don’t leave anything out. Not sure how to build your website around this? If you don’t, then looking at somewhere like this website design jacksonville fl company could help when it comes to the process of creating a website that is unique and professional. In turn, this will help to increase your client base going forward. Who doesn’t want to achieve this? Of course, every website wants visitors, especially if it’s a business website. Whilst enhancing web design will help to increase traffic to your website, you need to consider whether or not your website will actually be able to perform under this stress. With more people using your website applications, it can begin to slow processes down, which will impact the performance of APIs. Due to this, it’s advised that companies consider getting API testing done to ensure their websites are prepared for more traffic. This is important, or websites could begin to crash.
They are all important things to consider when enhancing your website. Regardless of whether you hire professional help, or if you do it yourself – if a website meets the four criteria detailed above, they will have a fighting chance at success.