Marketers at Procter & Gamble Tide jumped on the bandwagon with the Discovery Channel this week to celebrate the 26th season of ‘Shark Week’ putting great idea’s into action. The company purchased Promoted Tweets to push its animated Vine clip under the tagline “We get out blood, too.” TWC and Volkswagon have also taken advantage of timely promotions. These are great examples of how companies should seize the moment and stay current in order to capitalize on social media.
