1. Look Good – Be certain that every piece of marketing material bearing your company name and brand looks good. Quality counts.
2. Do Not Overuse Social Media – surprisingly enough it is NOT necessary to have a presence on every social network just because you can. Select the medium that best reaches your customers and do it well.
3. Complete Your Website Or Social Media Page– Leaving it incomplete or outdated is worse than not having an online presence at all.
4. Avoid Shameless Self Promotion – while your website should be a viable marketing tool that provides information about your products you need to offer more than that. Valuable, relevant information that meets the needs of your market will bring you far.
5. Do Not Blindly Follow The Experts – test different approaches in order to determine which one works best for you. You might be surprised at the results. For example, Google Adwords does not work for everyone.
