It isn’t easy to stand out on the web today as it is saturated with companies vying for attention from the same customers. But, if you carefully mold your brand and deliberately target your local market niche online you will be noticed.
Here are five basic rules to follow to boost your visibility online.
Build a graphically appealing interactive website:
A static website is not good enough. Your website is the face of your company and a powerful marketing tool. It is imperative that you provide customers with what they are looking for in terms of the product and services that you have to offer. Beyond that, the functionality must be flawless and the content engaging.
Don’t be pushy:
The goal is to build relationships with your target market. Becoming an authority in your field and building trust is the best way to lure a potential client away from a competitor. Use social media platforms to offer an insightful view into your industry rather than pushing products and services.
Email marketing is still alive. Sometimes potential customers need to be reminded that you can fill a need for them. Don’t be afraid to reach out and touch your audience with a timely email or a special offer.
Think like Starbucks:
The coffee industry has done a remarkable job stroking their customers and making them feel as though they are part of the brand. You will notice that Starbucks rarely mentions its products on its sites – instead, they focus on consumer benefits and offer its customers a platform to engage in Starbucks ‘ wonderfulness.
Have a branding plan:
To have a successful brand you must have a business plan that defines your market and goals, know where to find your customers online, and know your competition.