Every business can benefit from a blog regardless of the nature of the business. Most websites today are built on a CMS platform that has a built-in blogging capability that should be utilized. At first glance, the idea may seem daunting and tiresome to many. Be mindful of the fact that a business blog is very different than a personal blog which often morphs into personal diaries and opinionated rants.
A business blog is a tool to help business owners communicate with existing and potential customers or employees. It is a way to share information, expertise, and generally to become an authority in your field.
Here are the facts:
- Blogging is a fabulous way to boost traffic to your website, connect with customers, and build your reputation.
- It’s simple. Anyone who is passionate about their business and has thoughts to share about the industry can participate by sharing ideas and valuable links through a blog post.
- Blogging is an inexpensive way to keep fresh content on a website that may otherwise be stagnant. New and relative content will boost a website ranking with Google which makes blogging a win/win opportunity.
If a blogger goes one step further and familiarizes themselves with how to categorize content, the blog is sure to become an invaluable marketing tool that can bring a business to new heights.