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How to Prioritize Homepage Content

June 4, 2015 by DreamPix

seven_circlesThe homepage of most websites today is complex, featuring blocks of content that should be prioritized by level of importance. Here is a simple diagram that can help businesses define the hierarchy of their marketing information.

  1. The top circle represents the most important message that the company wants to convey when a visitor lands on the homepage of the website.
  2. As your eyes move down the chart (as they would a webpage) the next two circles represent secondary content that the company wants before the public eye
  3. The bottom row features remaining call-to-actions.

I have found that this approach helps clients who are struggling with the daunting task of creating appropriate content for their website.

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Filed Under: DreamPix Marketing Blog, Website Design & WordPress

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