The homepage of most websites today is complex, featuring blocks of content that should be prioritized by level of importance. Here is a simple diagram that can help businesses define the hierarchy of their marketing information.
- The top circle represents the most important message that the company wants to convey when a visitor lands on the homepage of the website.
- As your eyes move down the chart (as they would a webpage) the next two circles represent secondary content that the company wants before the public eye
- The bottom row features remaining call-to-actions.
I have found that this approach helps clients who are struggling with the daunting task of creating appropriate content for their website.