When a business is in the market for a new website they are often interested in an overall facelift of their company brand. Like anything else, logos, brand identity, and websites become stale and dated over time. Change can be scary and many business owners fear that if they alter their brand they may no longer be recognizable. But, even global brands know they need to stay current and that change often breathes new life into an old brand.
An updated website will be responsive and sleek meeting the latest technological standards. It makes sense that a logo should be adjusted with updated typography, colors, and graphics. It is highly likely that a company brand has evolved over the years as well as how they do business and what they have to offer. It is important that these changes are reflected in the branding.
In recent years, some of the biggest names in the industry have reinvented themselves including iHOP, Open Table, SBARRO, Google, Ritz Carlton, and more recently, MasterCard. Take a peek at this article in Business Insider for more on the brand makeovers.