The internet has become an ultra-competitive playing field that intimates many business owners. The idea of trying to keep up with social media superstars is overwhelming at best. Bloggers are publishing half a million posts every day, there are just as many tweets sent and e-commerce sales now surpass $200 billion annually.
Like my mother always told me, there will always be someone prettier, richer, and skinnier than you. Accept the fact that there will always be a better blog, a sleeker website, and a wittier FaceBook post than yours and carry on. Keep your head and focus on how you can use digital technology to better your business and help your customers. You do not have to be the biggest and best brand on the web you simply have to recognize who your audience is, how you can improve for the benefit of your customers, and then leverage the necessary technology in order to get their attention.