LinkedIn is a great vehicle to increase exposure to your website, content, and brand message. I’m referring to blog posts, videos, podcasts, webinars, white papers, and the like that have a business slant. In fact, LinkedIn has a convenient publishing platform that will allow users to either link a feed to your LinkedIn profile or create a post. It is a terrific way to increase your visibility and improve your professional brand. When a member publishes a post on LinkedIn, the information becomes part of their professional profile and is shared with their network. Why not take advantage of the opportunity to share with your connections? Isn’t that what networking is all about?