If you are struggling with how to entertain your fans on Facebook you are not alone. Only a small percentage of fans actually engage with a product or brand. How can you get their attention? I always tell my clients to behave as though they are a guest at someoneâ€™s home dinner when engaging in social media.
Getting a like on Facebook is the equivalent of being invited into someoneâ€™s home for dinner and, the prodigal guest would never show up empty handed! Reward your fans for giving you the nod. It can be something as simple as a discount coupon, a glass of Prosecco (if you happen to be a restaurant) or a depending on your business a complimentary service.
Be a good conversationalist â€“ the give and take must be mutual. Respond to their comments, answering questions and share but be sure not to monopolize the conversation. Lastly, remember, that everyone likes to feel as though they are important. Ask them for their opinion or help – inviting a fan to participate in a brand that they love will make them feel honored and we all know that what goes around comes around.