Don’t miss the opportunity to market your business in the email signature block on your cellphone. Not only can you include typical contact and website information but you can also include special offers or mailing list opt-ins. Why let Blackberry or Apple steal the show with their signature?
Don’t overlook the valuable marketing real estate in the e-mail signature block, writes Lee Polevoi. Add to the usual company information — which should include the website and blog address — social media links, special offers, and newsletter opt-ins. Don’t let Apple co-opt your space with a “Sent from my iPad” ad. Change that line to something that promotes your business, while avoiding overindulgence and HTML formatting that won’t make it through to every inbox.