What’s new on the Internet? On January 29 Internet Corporation for Assigned Names and Numbers (ICANN) delegated 100 new generic top-level domains (gTLD) and that is only the beginning. Among the extensions currently available for purchase are .singles, .coffee, .blackfriday and .beer among a multitude of others.
This move represents the biggest change to the internet since the first set of TLD’s (.com, .org, .net, and .gov) were introduced back in 1984 and the industry anticipates a bit of chaos as a result and it could initiate a return of the wild, wild, west days on the WWW!
The new extensions may well change the way businesses and consumers use the internet and the way brands are marketed. There is a lot of concern from large businesses such as Coca Cola, Microsoft, and P&G who bargaining with Icann for limited preventative registration in order to protect their trademarks.