Fruit of the Loom’s “Fresh Gigs” Campaign wins my vote – they want all their customers to “Start Happy”. The company promised to give away 5,000 pairs of underwear to LinkedIn customers who started a new job and it was over the top. What makes the campaign such a hit?
- It’s a fun story to tell – whether you were the proud recipient of a pair of new underwear or just a bystander you have a good story to tell.
- They targeted a market that already has a good networking sense and will like the share the information.
- It’s a simple campaign with a small budget. 4. When the campaign proved to be successful it was easy to ramp it up. Fruit of the Loom upped the ante to 25,000 pairs of underwear.
- It’s a feel-good campaign that makes everyone happy.