The internet has made discriminating shoppers out of all of us. From clothing boutiques to preschools to restaurants, we are making decisions based on a web experience. A subpar experience on a restaurant website translates into lost reservations and lost dollars. Every industry has specific needs that dictate what components must be included on their website. For restaurants, it’s simple. Your website must include FIVE specific details to in order convert visitors into real reservations.
1. Hours of Operation
2. Contact Info or a Reservation link
3. Menus – be sure they are current.
4. Photos – beautiful photos are crucial and will tell your story.
5. Customer Reviews – The proof is in the pudding. Links to social media sites such as YELP and UrbanSpoon.