What’s in it for me?
Everyone is jumping on the social media bandwagon but few brands have a clear vision of how to market their brand on the various platforms. Facebook is a place where people go to hang out and catch up with what their friends are doing. They don’t want to be sold but they do want to be entertained and engaged. Unless you are a commercial giant like Coca-Cola or Starbucks with a clearly established fan base, you are going to have to build a following by bringing something valuable to the conversation.
Rather than building a shrine to their business on Facebook and broadcasting about themselves – brands need to launch a discussion that engages their audience. For example, if you are a day spa, don’t just promote specials but talk about subjects that their audience is interested in such as the difference between the various types of massages, the best skin care products, or new BOTOX® uses. It can’t be all about you. While it seems to intimate it is really quite simple.
Just ask yourself two questions:
- Who do I want to like my page?
- What are they interested in?
And then you just have to be a good conversationalist.
On a final note, if you are going to go out on that proverbial limb and ask people to ”Like” your Facebook page you had better put a little skin in the game. Whether it’s a discount coupon or a glass of Prosecco – don’t send your new friends away empty-handed.