One of the biggest digital fashion faux pas of today is to repurpose the same content across multiple social media platforms. If your customers follow you on more than one channel, they will quickly tire of your content and, likewise, the product or service your brand represents.
It is critical that businesses tailor all their online interaction to the personality of the audience who occupies each social space. What’s the style of each platform? Twitter is the versatile little black dress in your social wardrobe, Facebook is that eye-catching spring outfit in your social ensemble and Google+ is the dress suit that rounds out your social media collection.
This approach will not only satisfy customers on multiple levels, but it will keep them coming back for more!
