Social media is a great way to connect with potential clients and build relationships, but it can also turn some people off. Abiding by these five commandments will make you a better citizen in the world of social media.
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Thou Shall Make Regular Posts
Failing to respond to messages, including tweets and posts, is rude. It’s also unprofessional to post erratically – try to stick with a regular schedule.
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Thou Shall Not Overshare
Monopolizing the conversation and excessive tagging & private messaging is annoying at best. Be selective and prioritize your posts. If not, your efforts will only serve to drive business away.
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Thou Shall Not Jump on the Social Media Bandwagon
Creating an account on every available social media platform just because you can, isn’t a good idea. Utilize only the sites that you plan to embrace.
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Thou Use Appropriate Profile Photos
Do not use party or family photos on your business page. Be sure your photo is not clear and no blank avatars!
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Thou Shall Not Share Spam
Only value-added content is acceptable – links to silly videos are a no-no.
