Social media is a great way to connect with potential clients and build relationships, but it can also turn some people off. Abiding by these five commandments will make you a better citizen in the world of social media.
Thou Shall Make Regular Posts
Failing to respond to messages, including tweets and posts, is rude. It’s also unprofessional to post erratically â€“ try to stick with a regular schedule.
Thou Shall Not Overshare
Monopolizing the conversation and excessive tagging & private messaging is annoying at best. Be selective and prioritize your posts. If not, your efforts will only serve to drive business away.
Thou Shall Not Jump on the Social Media Bandwagon
Creating an account on every available social media platform just because you can, isn’t a good idea. Utilize only the sites that you plan to embrace.
Thou Use Appropriate Profile Photos
Do not use party or family photos on your business page. Be sure your photo is not clear and no blank avatars!
Thou Shall Not Share Spam
Only value-added content is acceptable â€“ links to silly videos are a no-no.