The fact that 68% of American’s carry smartphones means that most of us have access to cameras 24/7 hence, business owners no longer have an excuse to feature dreadful stock photography on their website. Let’s face it, even simple photos that are taken with a camera phone offer a quality that surpasses the awful stock photos that litter the internet.
It’s a Fact: Real photos are better for your business.
Real photography is more engaging and, by nature, supports your business marketing strategy. Original photos tell a story that allows a business to stand out from the competition. Even if the physical space of a business doesn’t lend itself to slick imagery – a little creativity can go a long way. It may be local scenery or nature shots that bring personality to a website or photo of employees at work.
Whether a professional photographer is called in to do the job or a few simple photography tips are used in order to take original photos – the effectiveness of the website will improve ten-fold when the photography is upgraded. If all else fails, take the time to search for quality shots. Thankfully there are a number of photography websites that have emerged in the last few years that offer quality photos for free no less. An organic search on Google will call them up.