Storytelling is one of the oldest and purest forms of marketing and today’s social media platforms provide brands with the perfect venue to tell their tales. Used properly, companies can boost sales and solidify customer relationships.
It can take time to master the art of storytelling which should be simple, authentic & engaging. New England based Dunkin Donuts has done a bang-up job on social media. The brand’s new FaceBook ‘Fan of the Week’ campaign offers customers the opportunity to get their 15 minutes of fame by beckoning fans to submit photos of themselves enjoying their favorite DD product. Each week the winner will have their name and photo up in lights on a billboard in Times Square. Now there’s a That’s a simple campaign that has created quite a nice of incentive.
The top ten facebook brands are:
- Coca Cola
- Red Bull
Want your 15 minutes of fame?
Click on the following link and upload your photo. Dunkin Donuts Fan of the Week