Are you strategizing for your Black Friday shopping fest? Target has taken on the art of mobile mapping with the launch of a new and improved mobile app that not only allows shoppers to compare products and prices but it links products to store maps and actually brings shoppers to the aisle in the store where the product is located. This represents a new trend in ‘showrooming’ that may well serve as be a formidable weapon against Amazon as it appeals to the point and click crowd or shoppers who just wants to get in and out of the store quickly – especially on the busiest day of the year.
