The header is the face of a website and the most important section as it is the cornerstone of your branding. It typically contains the company logo and tagline which, at the very least, should tell readers who the business is and what they do.
The navigation bar is the map of a website. All the material should be organized and labeled so that visitors can easily and logically navigate to the information that they are looking for without getting lost in their travels.
Compelling readable content with headlines that sell is a must. Brands have a matter of seconds to capture the attention of net surfing guests so it is important to engage them with valuable content.
Statistics show that photos and videos are more memorable than content alone. Make the most of the available real estate on your web page and showcase products and services in the best light possible with high-quality images and informative videos.
Visitors look for signs that a company has a solid reputation and is socially acceptable. Reviews, blog feeds, social media icons, contact information, and industry affiliations all help to build trust with potential clients.