I recently purchased a new Canon Rebel T5i for both personal and professional use. While I encourage business owners to hire a professional photographer for headshots and photos of their office space, I often need to fill in the blanks with stock photos and it can be a painful process. Often times after an inordinate amount of time searching for the right image, I fight the urge to settle for a mediocre choice I remind myself that an image can make or break the final product. Here are three questions to ask yourself as you rifle through the glut of stock photos on the internet.
Be Emotionally Real:
Photos of executives jumping up and down or posed shots of coworkers grinning at one another are not believable. Regardless of the emotion is that you intend to capture be sure that there is at least a hint of authenticity.
Make the setting believable:
Many staged office settings show blank computer screens, white walls, and workers with matching coffee cups. These unrealistic scenes lack conviction.
Do the people look real?
The people in the pictures must look like they belong in the scene. If the women in the photo are all wearing identical stilettos shoes for example the credibility of the photo may affect the brand itself.