So you think that you’ve come up with an awesome name for your business and one of the first items on your agenda is to search for a matching domain name. Hold your horses! Resist the urge to start that search until you have brainstormed a list of possible domain names and are ready to make a purchasing decision.
Here’s Why
If you start your search and then decide to sleep on it before making a decision, the chances are likely that the domain name will either cost twice as much the following day or be scooped up by another buyer who has plans to hold it for a hefty ransom. Although large purchasing services deny that they save searches, studies have proven otherwise. The same holds true in the travel industry where the price of flights mysteriously goes up overnight.
What Else Should I Know
There are other factors to consider as well when selecting a domain name that can affect the price and marketability of the domain name. Among them:
1. Keep the name as short as possible – 3 words is best.
2. Try to get .com but do not fret if .net or .us are the best fits for your business.
3. Avoid awkward names such as speedofart.com or expertsexchange.com
4. Avoid using dashes or numbers in the URL
