Like it or not, the Selfie Generation has set a precedent that is here to stay. Today, getting the perfect shot is as important as the experience itself. In fact, the experience is often planned with the photo opp in mind, and the number of likes that will be generated.
Alas, a social media platform has devised a plan to capitalize on the selfie. SNAPCHAT announced this week that it will be partnering with brands to sponsor “lens filters” for selfies. It was only a few weeks ago that SNAPCHAT released a set of filters that allowed users to do such things as sprout an angel halo or vomit rainbows.
How can this be translated into dollars earned for brands? If a new horror movie is being promoted, for example, the company can sponsor a “lens filter” on SNAPCHAT that makes the person in the photo or video visibly grow fangs and facial hair. The film company would pay dearly for this opportunity in hopes that their selfie will generate lots of likes. Just file under Thinklikeaselfie!