The DreamPix Studio

  • Home
  • Services
    • WordPress Design
    • Branding & Design
    • Digital Marketing
    • Email Marketing
  • About
  • Clients
  • Our Work
    • Branding – Case Studies
    • Logos & Branding
    • Print Marketing Collateral
    • Websites
  • Blog
    • Branding
    • Digital Marketing
    • Website Design & WordPress

The Value of a Favicon

December 2, 2015 by DreamPix

Do you pay attention to the little icon that displays on Internet browser windows? They are called “Favicons” and their value is multi-fold.

IMPROVED — — USER EXPERIENCE

The primary purpose of the Favicon is to help users, like myself, who work with multiple tabs open on a browser. They help us to easily identify one website from another. Imagine how confusing it would be to toggle between pages without these cute little icons? On that same note, the Favicon helps users identify bookmarked websites.

favicons

BRANDING

Favicons have become a part of the branding process much like the avatars that are used on Social Media websites. I spent a considerable amount of time creates the graphic below for a hotel client of mine. It will be an important part of the hotel’s branding as we move forward and will show up not only online, but on napkins, signage, stationery, and more.
YouTube_profile

THE DEVIL IS IN THE DETAIL

Like the Twitter user who doesn’t bother to upload an image but uses the default egghead instead, incorporating a Favicon says something about the business itself. Details are important.

Share

Filed Under: DreamPix Marketing Blog, Website Design & WordPress

The DreamPix Studio | Boxford, MA | 508-265-6222 | Email:[email protected]
Website | Admin