Tide has gotten into the Halloween spirit this year by launching a seven-part Halloween campaign using Vine, Twitter’s six-second mobile-social video platform.
The first video features the orange bottle of liquid detergent at a senior prom, bloodily spoofing the remake of the movie “Carrie.” The tagline: “Stains better be scared.” is used in all the videos that spoof of classic thrillers like Psycho.
