If a brand can craft its message around an issue that people are actively talking about on social media, you are more likely to be heard than if you spent millions on an expensive advertising campaign. If social media is about anything, it’s about timeliness. Over the past week, brands have been perched waiting for a social media opportunity to come their way during the World Cup. In an instant, when Uruguay soccer player Luis Swarez bit his opponent, Italy’s Giorgio Chiellini, Twitter was a buzz and the funniest consumer brands stole the moment with Bud Light winning the number one spot.
1. Bud Light – Relax, they’re twist off. #biting #ITAvsURU
2. Listerine Global: We recommend a good swish after grabbing a bite of Italian. #WorldCup #PowerToYourMouth
The other notable timely opportunity is Pride Month. Support of the LGBT community brings a viable marketing opportunity to many of the nation’s most popular brands who have made very public moves in regards to their position on equality. This is not advertising and just like the Twitter chatter, these opportunities often turn out to be the best kind of marketing. Don’t let the opportunities pass you by.