Watching the calendar makes perfect sense when developing a marketing plan – in fact, watching the weather in New England works equally as well. Whether you ride the waves generated by the 4th of July, Shark attacks, or Summah time heat, timely ideas help to create buzz and boost SEO. The American Barbecue Company on the North Shore of Boston has a terrific collection of pig graphics that they use in their marketing. How cute is the pig in a lounge chair to promote a pig roast or summer BBQ?
The key is to know who your target audience is and understand their motivations. If your business is selling toys you likely have a different clientele around the holidays than you do year-round. Be sure to utilize social media platforms that, by nature, follow seasonal trends and are hot promotional outlets. Lastly, be sure to launch your seasonal campaign in time to catch the wave of interest for the best ride … ideally before your competition gets their feet wet!