Should you repost the same content on social media multiple times? While some social media gurus are in favor of this others abhor it. After a bit of self-testing I have found that it is in fact beneficial for three reasons.
- It drives more traffic. While the numbers will undoubtedly be lower in the second post you will still increase the number of hits you get and the number of people you reach out and touch.
- You will hit multiple time zones. People often forget to take time zones into consideration when making posts. Posting at 10 and 3 in the afternoon helps you to reach potential customers around the world at some point.
- Reach your new followers. After we publish a blog we should pick up new followers. Those new followers have yet to see the blog post that you posted 6 months ago so there is nothing wrong with recycling old content – just be sure to reframe it.