I read an article this week on maximizing marketing impact and becoming an influencer either globally, nationally, or locally. The article identified twenty-five things that influential people do well.
They are small but important things and the list is good to keep in your back pocket as a reminder. Without elaborating in any great detail this was the list:
- Public Speaking – in order to spread the good word, great marketers must be able to speak in a public forum.
- Prioritizing – the ability to prioritize and accomplish the most important things is a gift that brings happiness.
- Small Talk – the ability to make small talk showcases the human side to great influencers.
- Remembering details – remembering tiny details sets influencers apart from others.
- Smiling – Wearing a smiling is half the battle.
- Persuading – When the audience trusts you they can be persuaded to do anything.
- Confidence – great influencers have confidence that they will succeed.
- Conversions – Having the ability to turn leads into sales is a great gift.
- Setting expectations – Great marketers leave no room for disappointment.
- Energizing – Influencers bring energy to the room by their mere presence.
- Body Language – influencers have charisma and body language that is open and welcoming.
- Networking – it’s important to know who’s who and to be who’s who.
- Multitasking – to be successful today one must be able to text, email, and blog in unison.
- Flexibility – being adaptable is a tool that will carry one through the ages.
- Timing – Timing is everything in marketing.
- Giving compliments – great influencers are good at making other people feel good.
- Technology – staying on top of technology shows that they are forward-thinking.
- Preparing for clients/events – A smart marketer wouldn’t go anywhere unprepared.
- Travel – Great marketers are on the move. They are will to expand their horizons.
- Reciprocating – building business is about building relationships. Givers gain!
- Kindness – everyone knows we get more with honey than vinegar.
- Balancing – They have mastered the art of balancing work and life … at least on the outside!
- Always being “on” – they are adept at putting their best face forward.
- Constructive criticism – influential people learn from their critics.
- Back Story – they have built their business from the ground up and have a compelling story.
