Despite the fact that CBS just reported that Facebook is causing stress among users with too many friends, the site has the largest user base of any social network and it is essential to have a FB presence or your business will be missing opportunities.
Here are a few tips useful tips:
- Remember that content is still king. Posts that work are those with valuable content.
- Peer to peer recommendations and sharing are powerful referrals. Sponsored posts will give you a leg up in the game and will drive your content to newsfeeds.
- Facebook is a platform where you can step outside of the box and show your fun side. They are not on Facebook to be sold to. Entertain them a bit.
- Try experimenting with FB ads. It’s all about trial and error in social media.