Timing and relevancy play a big role in the success of social media and every once and while a brand hits it big. At the Grammy’s this past Sunday one brand was able to capitalize on the moment. Arby’s had their day in the sun on Twitter when the company tweeted “Hey @Pharrell, can we have our hat back?” when they noticed that Daft Punks lead singer (who won Album of the Year) was wearing a hat that resembled their logo. The fast-food chain got a nod from ADWEEK. What’s more, Pharrell gave Arby’s a leg up by later posting on Twitter “Y’all tryna start a roast beef?”
It was a win, win for Arby’s.