When I first heard about Instagram, I cringed at the thought of learning yet another social media platform. That is until I saw the storyboard of my twenty-year-old 
son, and then I understood the craze. Instagram is a way to instantly document the special little moments in daily life and share them with your family and friends. Using his phone it was easy for my son to snap a photo of the green eggs and ham waffle sandwich that he had just ordered, the crazies on Venus Beach, or the pelican that sat down beside his girlfriend on Huntington pier.
In another time, these memories might have been lost as we didn’t have a camera in our hand 24-7. Thanks to smartphones we can savior the little things in life. Among the other pluses of Instagram:
- The app integrates well with Facebook.
- It has the capability of creating short video clips.
- You can follow your friends and see what they are up to.
- It’s hashtag friendly.
How does it benefit brands?
If a picture is worth a thousand words then Instagram should be the social media vehicle of choice for brands in the apparel, entertainment, and food industry who are trying to reach those under the age of 35. Instagram users are not just sharing selfies but they are posting photos of food, favorite stores, clothing, jewelry, sporting events, and more. It is essentially free advertising. Try it, You’ll like it!
